Fortress Financial Group — Digital Advertising Report

Total Ad Spend
$1,569
Google: $650 · Meta: $919

Total Impressions

13,818

People who saw our ads

Total Clicks

384

Clicked through to our site

Avg. Cost Per Click

$4.09

Industry avg: $6–$12 for financial

Overall CTR

2.78%

Industry avg: 1.0–1.5%

Leads Generated

Google Ads conversions (Mar 23)

Key Takeaways

Win Click-through rate is nearly 2x industry average. Financial services ads typically see 1.0–1.5% CTR. Ours are running at 2.78% blended — meaning the ad creative and targeting are resonating with the right audience.
Win Cost per click is well below industry benchmarks. Financial advisor keywords on Google often run $6–$12+ per click. We're averaging $4.09 across both platforms, keeping acquisition costs manageable while we optimize.
Win First conversions came in on March 23. Google Ads delivered 2 leads on the most recent day of data — a signal that the campaigns are moving past awareness into action. Early, but directionally strong.
Insight Meta is the volume driver; Google is the conversion driver. Meta delivers more impressions and clicks per dollar (brand awareness), while Google is where people with intent are converting. Both have a role — Meta fills the top of the funnel, Google captures the bottom.
Insight We're still in the learning phase. Ad platforms need 2–4 weeks of consistent data to optimize delivery algorithms. These early numbers are promising baselines — performance typically improves 20–40% as the platforms learn which audiences convert.

Daily Performance Trends

Platform Comparison

Google Ads

Period Mar 15–23

Total Spend $650.08

Impressions 3,674

Clicks 88

Avg. CTR 2.40%

Cost Per Click $7.39

Conversions 2

Meta Ads

Period Mar 8–23

Total Spend $918.72

Impressions 10,144

Clicks 296

Avg. CTR 2.92%

Cost Per Click $3.10

Conversions 0